Here are 5-8 bullets summarizing the blog post:

1. Managed Service Providers (MSPs) are expanding their service offerings to include training programs, recognizing the need to keep clients' teams updated with the latest technology advancements.
2. Incorporating training helps bridge the skills gap by empowering clients' existing IT staff or upskilling employees in other departments, leading to a more capable and efficient workforce.
3. MSPs offering training programs enable clients to maximize their return on investment (ROI) by ensuring employees can effectively utilize the technologies and solutions provided.
4. Training programs streamline service delivery, allowing MSPs to proactively address challenges, educate users on best practices, and troubleshoot common issues, leading to faster and more efficient support.
5. The inclusion of training in MSP offerings enhances client satisfaction, strengthens partnerships, and contributes to long-term loyalty by providing added value and expertise.
6. MSPs that incorporate training gain a competitive advantage in the saturated market, attracting new clients and increasing customer retention through their comprehensive service portfolios.
7. Training programs future-proof clients' organizations by equipping them with the knowledge and skills to adapt to emerging technology trends, positioning MSPs as trusted advisors and strategic partners.
8. By embracing training as part of their service offerings, MSPs transform from reactive support providers to proactive partners, driving business success for both themselves and their clients.

In today's fast-paced and technology-driven world, businesses rely heavily on efficient and reliable IT infrastructure to remain competitive. This growing dependence has fueled the rise of managed service providers (MSPs), who offer IT support and solutions to organizations. Traditionally, MSPs focused on managing and maintaining clients' technology systems. However, the landscape is evolving and growing increasingly competitive, and MSPs are now recognizing the importance of incorporating training such as security awareness training into their service offerings. In this blog post, we will explore the reasons behind this shift and the benefits it brings to both MSPs and their clients.

The Need for Training

1. Technology Advancements: As technology continues to advance rapidly, it becomes essential for organizations to keep their employees updated with the latest tools, processes, and best practices. MSPs are well-positioned to offer training programs tailored to the specific technologies and solutions they support, ensuring that clients' teams can leverage these advancements effectively.
2. Bridging the Skills Gap: Many businesses struggle to find and retain skilled IT professionals. MSPs can help bridge this skills gap by providing targeted training programs to enhance the capabilities of existing IT staff or upskill employees in other departments. By empowering their clients' teams, MSPs enable them to better handle day-to-day IT tasks, freeing up the MSPs to focus on strategic initiatives.
3. Maximizing ROI: Investing in technology solutions without adequately training the workforce to utilize them optimally is a missed opportunity. MSPs can add value by offering training that ensures clients extract maximum return on investment (ROI) from their IT infrastructure. Well-trained employees can leverage the full potential of the technologies at their disposal, leading to increased productivity, efficiency, and overall business performance.

Benefits of MSPs Offering Training

1. Streamlined Service Delivery: By incorporating training into their service offerings, MSPs can establish a more holistic approach to client support. Training programs enable MSPs to proactively address common challenges, educate users on best practices, and troubleshoot common issues, leading to faster and more efficient service delivery.
2. Enhanced Client Satisfaction: When MSPs empower their clients' teams through training, they contribute to a stronger partnership. Clients appreciate the added value and expertise MSPs bring to the table, leading to improved client satisfaction and long-term loyalty. Training programs create opportunities for MSPs to build stronger relationships, understand clients' unique needs better, and provide tailored solutions.
3. Competitive Advantage: MSPs operating in a saturated market can differentiate themselves by expanding their offerings to include training. Providing comprehensive solutions that encompass technology support and workforce development positions MSPs as valuable strategic partners. This enhanced service portfolio can attract new clients, increase customer retention, and contribute to business growth.
4. Future-Proofing: As technology continues to evolve, businesses must stay ahead of the curve to remain relevant. MSPs that offer training programs ensure their clients are equipped with the knowledge and skills to adapt to emerging trends seamlessly. By empowering clients to embrace new technologies, MSPs position themselves as trusted advisors and indispensable partners for their clients' long-term success.

Managed Security Service Providers (MSSPs) and Security Awareness Training

MSSPs, a type of MSP that specializes in security services and management of security functions, are uniquely suited to offer security awareness training as a part of a broader portfolio of services. Some, including Arctic Wolf and Huntress, have made recent acquisitions of security awareness training providers to beef up their portfolio, showing the importance of offering security awareness training as a part of an MSSP platform.

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Managed service providers (MSPs) are recognizing the importance of incorporating training into their service offerings. By bridging the skills gap, maximizing ROI, and empowering clients to leverage technology effectively, MSPs are transforming from reactive support providers to proactive partners in business success. Through training programs, MSPs streamline service delivery, enhance client satisfaction, gain a competitive advantage, and future-proof their clients' organizations. As businesses continue to navigate the ever-evolving technology landscape, MSPs that embrace training will be at the forefront of delivering comprehensive and valuable IT support.

Haekka offers MSSPs and MSPs a white-label Slack LMS that can easily be customized and integrated into existing service offerings. Slack adds value by connecting MSPs and MSSPs to end users.

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